Sometimes I wish television didn’t have commercials. Lately I have been finding some of them insulting to my intelligence. Is it just me?
There is a particular grocery store commercial on one of the US channels that claims you will be happier if you shop at their store.
What do I look like? A complete moron?
My happiness is not directly tied to where I grocery shop and it behooves me that someone felt the need to insinuate that it does.
If we had that store here in Canada, I would refuse to shop there based solely on that line of reasoning.
I also want to make mention of everyone’s favourite, love them or hate them, they have taken over North America. That’s right, Wal-Mart. Their commercials lately have been a huge insult to my intelligence too (I am so evolved you know – HA!). Their mantra lately is “Save Money. Live better.”
That in itself is fine but it’s what’s behind it that irks me. What it means, in general, is that in order to live better and be happy, I better buy more. And I am pretty sure that when they say save they don’t mean for me to keep the money, oh no, what they mean is that I can buy more for the same amount of money. And of course I will be much happier because I bought more stuff.
Actually I think what they mean is that they will be happier because they will have more money but that’s a whole other post. I don’t tend to shop at Wal-Mart and these commercials are not whooing me.
You see, I have strong opinions about this sort of thing. Things do not make us happy. In fact, I could argue with you that more things, do the exact opposite. They are a detriment to our happiness.
Don't believe me? Stay tuned, I will prove it or that I am completely nuts either way, I win. (Wha?)